Our Story

"Making gold accessible to everyone who wears it."

Junipurr began with a supply problem. We knew piercing businesses struggled to get enough quality gold jewelry to keep going. Pieces took too long to arrive, and the ones they wanted cost far more than they should. So we started developing body jewelry ourselves.

What we set out to fix

Our mission came straight from that experience. Quality gold and titanium jewelry was slow to arrive and cost too much, so we set out to make well designed, well manufactured jewelry with the best pricing we could offer and fast shipping. For years we built that around the piercers who needed it most. They are still our compass.

Wear Junipurr is the next step. It's a place for everyone who wears Junipurr to shop it directly, with the same idea behind it: quality without the inflated price tag.

What we believe

Piercers are our compass.

We worry about a piercer's business as much as we worry about our own, and that care shows up in everything we make.

Gold isn't rare. Good people are.

We treat the people behind Junipurr like gold, because at the end of the day we're all humans, and the ones who give their days to your cause deserve to be looked after.

Do it the right way.

Doing things properly takes longer, costs more, and is harder. We do it anyway, with no shortcuts, so we can build something that lasts and be proud of it.

Stay hungry to learn. The day we stop learning is the beginning of the end for us, so we don't stop.

Make an impact, not just money.

We want to help move the industry forward, and we want the people who work with us to prosper along the way.

The world we're building

Elegance is our goal: quality and beauty for every unique individual, at a price that makes gold accessible to all.

We want the experience to feel as good as the jewelry, before you buy, while you buy, and after, in how we show up online and in how we support you. We're a brand of the people.

Our world is a little utopian, a futuristic place built from timeless beauty, community, and nature. You'll see it in our designs, our art, our curations, and our collaborations.

And it all comes back to community. We're transparent, we aim for realness, and we put passion and care into every product, knowing there is a real face and place behind every purchase.